Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer. Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. This product had created a sensational marketing history in the Indian Toilet soaps market when it was launched in 1997. Seventeen million packs of Nirma Lime Fresh soap were sold in the very first month of its soft launch. With a lime aroma that tingles in one's sensory buds for a long time, this soap contains 80% TFM. The product launch of Nirma Lime Fresh had been extremely successful, being ranked as the Seventh Most Successful Brand. Invigorate your senses with this Lime Fresh Bathing Soap that comes from the house of Nirma. It has a rich and exotic fragrance . It will cleanse your skin effectively.
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